Social media is the most popular digital marketing channel in the UK, with 89% of businesses using it to reach their target audience.

Social media users are expected to grow by 26.5% with an estimated 5.85 billion users worldwide by 2027.

Content marketing is another important digital marketing strategy, with 78% of UK businesses investing in it.

Search engine optimisation (SEO) is one of the most important digital marketing channels for merchants in the UK, with 77% of businesses investing in it.

Email marketing is widely used in the UK, with 86% of businesses using it to communicate with their customers.

89% of global consumers say checking online reviews is part of their buying journey.

The UK is one of the leading countries in the world when it comes to digital marketing. In 2022, the UK was ranked the third-largest digital advertising market in the world.