Did You Know?

Digital marketing continues to shape how businesses connect with their audiences. Here are some powerful insights:

 

Social media is the UK’s most popular digital marketing channel, with 89% of businesses using it to reach customers.

 

Global social media users are expected to grow by 26.5%, reaching 5.85 billion by 2027.

 

Content marketing is a priority for UK businesses, with 78% investing in it to engage audiences.

 

Search engine optimisation (SEO) remains vital, with 77% of UK merchants focusing on it to boost visibility.

 

Email marketing is widely adopted, with 86% of UK businesses using it to communicate directly with customers.

 

Online reviews matter — 89% of global consumers check reviews as part of their buying journey.

 

The UK is a global leader in digital marketing, ranked as the third‑largest digital advertising market in the world in 2022.

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